See full event listing

How Content is Like Light — And Why It Matters

Chances are good that everyone here has talked about “content as code”…and I get it. But the problem is that’s only half the story. Content has an important duality, one that makes it incredibly powerful as well as challenging to work with effectively. Just as light is both a particle and a wave, content is both “code” and…meaning.

If you concentrate only on one or the other, you miss the important stuff. Like the challenges of moving from ideas to structured content. Or the differences between working with content and creating content. And the importance of an environment in which everyone who has a hand in content can operate independently while still working in coordination.

Nicole France

Nicole France

Chief Evangelist at Contentful

Nicole France is a passionate customer advocate evangelizing new ways of thinking about content and organizing the work of digital business. It’s the wave of the future — and her mission is to make sure everyone knows why. She brings the perspective and critical thinking of an industry analyst and the first-hand experience of a practitioner. Before joining Contentful, Nicole worked as an analyst at Constellation Research and Gartner. She also held a variety of strategy and marketing roles at Fujitsu, Equinix, ITSMA, and Cisco. A graduate of UC Berkeley, Nicole enjoys the outdoors, flying small planes, and embarking on yet another house project in her spare time.

More Awesome Sessions

Check out all 318 sessions