Dynamic Documentation: Managing the Reader Experience with Targeted Content

SaaS companies often deliver different customer experiences based on user attributes. Premium customers might get access to paid features, new customers might see product walk-throughs, and international customers might see prices in their local currency. We typically think of this kind of “feature management” in the context of UI elements, user flows, or back-end processes. However, technical documentation can be a feature too. In this talk, I’ll share how my documentation team uses a feature management system to automatically sync documentation releases with product releases, serve specialized docs content to select groups of customers, and otherwise automate and personalize the reader experience.