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Getting Personal with Ecommerce, React & the Static Web

Ecommerce depends on highly dynamic solutions personalizing experiences for customers from the price of a product to the total cost of that customer’s shopping cart. How can we leverage React and tools like Next.js to bring that dynamic experience to the static web?

In this talk, we’ll explore the challenges of ecommerce in a static world. We’ll talk about what tools are available to us and how we can take advantage of them to build dynamic web apps with a practical example of a Next.js app.

Colby Fayock is a Developer Advocate at Applitools that’s passionate about tackling challenges that can help make the world a better place. Some of his work includes video streaming, ecommerce with ThinkGeek.com, satellite tasking dashboards, and helping first responders provide disaster relief. When Colby’s not heads down with his work, he also helps others to “learn by doing” through articles, videos, and courses about Javascript & React. Colby has published two ebooks including Jamstack Handbook.

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