Viewers have increasingly high standards for video, but the solutions we’ve relied on aren’t up to the task. Most of us still serve MP4 videos from our cloud providers. Some use YouTube or Vimeo, making it difficult to control autoplay, competitor ads, and other native settings that intrude on your viewers' experience. In this talk, we’ll show you how to use imgix’s Video API and SDK to deliver buffer-free videos while controlling the full viewing experience.